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The own media is media that is calling themselves companies .
The Earned Media is the media that produce the sympathy such as shared reviews site among consumers .
Paid media is the media to publish the paid advertising , such as listing advertising .
By use of this three of the media well-balanced , it becomes possible to maximize marketing profits .
In particular, many However, due to own media of important branding in-house calling for the fashion industry , it is essential contents enhance .